who we are

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Lance provides ongoing strategic counsel rooted in more than a decade of experience navigating provincial politics, legislation, and policy. Since 2011, he has been a trusted advisor in public affairs at the provincial level, offering insight-driven support to clients operating in complex regulatory and political environments.

Before founding SGC, Lance spent ten years with Canada’s largest public affairs firm, where he launched the Saskatchewan office and served as Deputy General Manager for Western Canada. His career prior to consulting included a decade of service across multiple levels of government, giving him a unique understanding of both internal government operations and external advocacy strategy.

Lance is also a passionate community leader. He has served on numerous volunteer boards and played a key role in raising awareness and funds for various non-profits and causes. With a background in business stretching from real estate to event management and sporting goods, Lance brings a diverse and grounded perspective to his work—anchored in firsthand knowledge of Western Canada’s business landscape and its key decision-makers.

In 2023, Lance was nominated by the Premier of Saskatchewan to receive the Queen Elizabeth II Platinum Jubilee Medal, recognizing his contributions to business and commerce in the province.